OUR VISION. : Live Marketing 4.0

Because the reach of events has so far been limited in time and space, we want to make ideas and content accessible for longer, to more people and in as many synergistic experiences as possible.

After more than 25 years at the service of creativity and innovation, we are taking live marketing to a new dimension. We are reinventing ourselves and brand communication. In doing so, we focus on data sharing and intelligence, relevance and sustainability.

Our vision:

Seamless brand experiences across all touchpoints. Live Marketing the way we want life to be: shaped by the diversity of personalised experiences, connected, frictionless and inspiring. Always with your brand and each of your guests at the centre. We call it Live Marketing 4.0 and work on it every day.

• VRPE's Live Marketing 4.0 vision takes its inspiration from Industry 4.0.
• It stems from the observation that new times call for more than just improvements to the usal segregated comms tools that lead to data-silos.
• Live Marketing 4.0 refers to the intelligent networking of touchpoints, experiences and processes in brand communication with the help of information and communication technology. This creates synergies among analogue, digital and hybrid live marketing experiences.
• Live Marketing 4.0 is our commitment to new services with real added value for the modern marcomms.