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Analogue, digital, hybrid. Worldwide. From strategy over planning to realisation. À la carte.
With over 25 years of experience and thanks to vertical integration: we have a wealth of expertise in all trades and for all live marketing cases. We think proactively and collaboratively, holistically and purposefully, visionarily and pragmatically. You can rely on our advice at all stages of your live marketing journey.
The quality of our consultancy stems from our history, the expertise of our colleagues and our values.
VRPE has learned live marketing from the ground up. We have always set ourselves new goals, acquired new talents and ventured into new fields. Today, we cover the entire live marketing spectrum. With unchanged high expectations to ourselves. And because our partners and colleagues are so loyal to us, we have considerable expertise at (y)our disposal at all times. Durable, tested and resilient.
Clear understanding, insight and always an open ear for your needs: we advise you and suggest safe routes to sustainable brand binding.
We deal with your needs, your products and technologies in methodical and fully engaged manner. We believe in the power of exchanging with you. We listen to you, analyse all your inputs and talk to all your stakeholders. We conduct researches, cluster information, identify causes and blockages and propose concrete solutions. We weigh these up for you: you steer.
No project is too small or too big, no product or problem too technical. Our strategists, communicators and lab experts will tackle your task.
Here you will find concrete examples for inspiration:
Showroom concept definition with many stakeholders
Client: Project manager / site management
Context: Twelve business units with diverse interests
Task: Formulation of the project / generation of a common expectation
Method and result: Twelve individual workshops, follow-up, conceptualisation with in-depth consultation of the project manager up to the publication of the overall concept.
Development of brand 3D CI
Clients: Brand executives, trade fair managers
Context: Work on the basis of existing brand assets such as 2D-CI
Task: Development of 3D guidelines
Method and result: Several 3D-CI guidelines for brands and associations in different levels of detail (from general principles to precise Cookery Books). In two cases, 2D-CI was retrospectively further developed on the basis of 3D-CI.
Modelling
Customers: CTOs, product managers
Context: Shaping a visionary idea (for promotion purposes) without prototype available
Task: to provide the idea with a digital and/or haptic shape
Method and result: dive in the technological topic then creation. The designed/implemented models were used by the client in public relations for years.
Storyscaping for themed worlds, animations, interactive exhibits.
Clients: MarComms teams
Context: Complex solutions to “explain” on the basis of an extensive documentation
Task: Develop an “accessible” emotional story yet with correct content
Method and result: Our specialists understand your information and speak the language of your engineers. Research, analysis and "clustering" then storytelling.
And much more: creative technology, system control, operating models, UI/UX, implementation planning, hygiene concepts....
